We’ve been doing a bit of house cleaning here online.
Actually, “house cleaning” isn’t the right word. More like, “Totally disassemble the house, rethink what we’re trying to accomplish with our online presence, test to see what works, and rebuild the whole shebang from the ground up.”
Let’s just call it house cleaning.
The first thing you’ll notice on our new website is that we’ve changed everything. Every single page was rethought and rewritten: our navigation, our content, our downloads, and of course, our design. Our goal was simplicity, a sense of energy and movement, and beautiful typography.
Our design was spearheaded by Karen Klefman, the resident genius at Klefman Creative, Inc. She conceptualized the new look of the site, including our logo and newsletter. (And by the way, you’ll be seeing a lot more of that logo in the future. Stay tuned.)
And as beautiful as Karen’s design is, the programming behind the site is just as well thought out. We’ve created a tableless site that is fully HTML5 and CSS3 compliant, all without the use of Flash. The site makes use of microformats and semantic markup, and is PHP compressed for a lightning quick response on your mobile device. (To help with our programming efforts, we looked to Dan Durski at 3Design Studios. Great guy, tons of experience, and a CSS and HTML wizard).
I could go on and on, from the new functionality in the site map (go ahead, click on those XML files), to the expanded payment options, to the stunning pictures (thank you, Kathleen) that are now accessible on your computer and smartphone.
But, as they say, a picture is worth a thousand words.
We hope you like the new look.